Black is the new White

After much debate and deliberation, we have decided to change our name.

There are several reasons for this:

1. White tea is not a very popular drink in Ireland, with only 8% of people having actually tasted it before. Other varieties such as green, black and rooibos ranked much higher. As far as the brand name is concerned all research suggests that we should adopt a name which is more familiar and therefore more attractive to people.

2. There is a suit rental business which have been operating in Finglas for the past 5 years who go by the name of White Tie. Sadly our name “sounds the bleedin’ same” as theirs according to the manager of White Tie. This has led to at least two or three phone calls to White Tie from people looking for photographic services.

3. Also, having asked numerous clients and after conducting a full survey we have come to realise that the name White Tea does not sit well with many people. Just over half of those surveyed found the name ‘a bit racist’.

In an effort to give the people what they want, quell White Tie’s frustration and to stamp out any notions of our little company being a racially intolerant business, as and from April 2nd 2010, White Tea will be known as Black Tea*.

*Please don’t hate us Niall O’Farrell!